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The State of Fashion in Finland

For more than a century already, design has been very important to the Finns. Finland takes pride in its design, especially when it is recognized outside the country. Time and place usually impose on design, but fashion is very ephemeral as a design branch. Its value is pegged by the fashion experts and by the people who buy it.

Fashion in Finland has always been identified with pure and clear forms and postmodernism. While the description seems categorical, it is by no means distinct only to Finnish design. They are worldwide trends and an essential aspect of Scandinavian style.

But there are some aspects that can be seemingly originally Finnish, though. Finnish couturiers are often inspired by nature. It is, however, more evident in classic fashion than in current fashion. This can probably be attributed to the global trend for more conceptual and abstract inspirations. Present-day fashion view references which are too blunt crude and drab.

Another dominant characteristic of Finnish fashion design is individuality. Finnish designers tend to fabricate fashion lines tailor-made for stylish individuals, not for the masses. It is a highly restrictive gimmick which greatly lessens the target audience. In the end, fashion in Finland is more oriented towards design and aesthetics rather than maximizing bottom lines. The good thing is that Finnish fashion is more intriguing and varied than that of their rivals.

Internationally appreciated ethics like integrity and sustainability are also important premises of Finnish fashion. It believes that a garment should withstand the test of time. Additionally, Finnish designers aspire to provide their seamstresses a safe and equitable working environment. Their overseas factory cannot be situated in a country infamous for exploitative business practices.

Impressions on the current state of the Finnish fashion industry varies depending on who was asked. There are some who think it is stagnant and discriminatory while others are much more optimistic. Whatever the truth may be, the Finnish fashion industry is faring very well. Export can be very tricky as the clothes are so bound to inspiration, brands and time. A single item can only last about half a year, and only caters to a specific audience because of its premium price and unconventional design.

Like other business enterprises, the fashion industry is dependent on the law of supply and demand. A needy consumer will go through the process of coming up with a decision before actually buying a product or not. All human beings need clothes.

The dilemma facing Finnish fashion brands is that the local market is not big enough to support all of them but going global entails a lot of effort and capital. Penetrating foreign markets is always difficult and the fashion companies’ products that are susceptible to fluctuations and time of manufacture make it even harder.

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