On Tests: My Experience Explained

How to Test Your Pay per Click (PPC) Ad Copy

2009 was a very rough and tough time for a lot of companies due to the drastic fall down of the economy then affecting the way consumers shop online. And so as part of their survival strategy in the midst of the very competitive market, companies and retailers were forced to take actionable measures by scrutinizing and auditing their initiatives when it comes to marketing to increase their bottom line. Furthermore, a lot of these companies needed to pay more attention to a lot of main areas like their advertising in the for of PPC or Pay per Click as an example. So if you happen to be in a “make it then forget it” type of relationship with your PPC or Pay per Click account, today is the day that you should change that. Majority of these retailers struggle to receive and have positive return of investment or ROI due to their lack of successful plan and also because of having immeasurable goals to follow.

Affecting the general paid search performance are various elements. And one the elements affecting paid search performance is Ad copy. It can be noticed that one of the reasons why a campaign makes it or not is trying various types of ads.

What and How Should You Test”

There are lots of elements available for use when one is conducting a test in Ad copy. As a common knowledge for most of us that ads that consist of title, display URL, destination URL and description are considered to be a well contracted Ad copy for these elements are known very necessary. And for this article, the focus will be on the Ad copy title. The ad’s title is a very important part due to the fact that it is the first thing to be seen by web surfers. Trying out different versions of your title is essential as well as not forgetting to place the keyword you are aiming for in it. For example, think that you are selling home electronics and try these following scenarios:

Number 1 Title Test: KeyWord Electronics:

To be able to see the exact keyword a visitor has typed in through the search engines, using the KeyWord command is effective. Search engines will just show a default text (“Home Electronics” in this case) if the user typed in and used search terms that are too long. The increase in CTR or Clickthrough rate and maximization of conversion can be made possible to do this because it actually generate or produce very relative titles to the end users.

Number 2 Title Test: Home Electronics:

In your title, go ahead and try adding terms or words that are highly searched and highly profitable. The difference between Test1 and Test2 is the latter’s title having the main keyword in it to give a whole idea to the user of the services or products you have.

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